BeyondSquare, Amaani, MyNaksh, FarmDidi, Pelocal raise funding

By Roshan Abraham

  • 16 Sep 2025
Pelocal founders Vikas Garg (left) and Vivekanand Tripathi

Financial reporting startup BeyondSquare, skincare brand Amaani, astrology platform MyNaksh, food brand FarmDidi, and fintech startup Pelocal have secured funding in separate early-stage rounds from various investors, including venture capital firms, global companies, and others. 

Bengaluru-based financial reporting company BeyondSquare Solutions has raised $4 million (Rs 35.2 crore) in Series A funding from enterprise software firm Avant Global Corporation.

The investment will be executed in three tranches, beginning with the issuance of new and convertible shares, followed by additional subscriptions from existing shareholders, and conversion of warrants upon achieving performance milestones, the company said.  

Founded by Karthik Ganeshan, Venkatachalam PK, and Rangan Varadan, BeyondSquare said the funds will be used to strengthen its flagship financial reporting tool FinAlyzer by expanding automation, deepening compliance intelligence, and enhancing scalability for enterprises with complex reporting structures. 

FinAlyzer automates financial close, consolidation, and compliance. The platform integrates with diverse ERP and accounting systems to deliver real-time insights, strengthen governance, and reduce operational risk.

Dubai-based skincare brand Amaani has secured $3 million in seed funding for its debut Arab beauty brand AÏZA in a round led by Peak XV’s Surge. This marks Surge's first consumer and seed investment in the Middle East and North Africa (MENA) region.

Amaani said it plans to scale AÏZA across MENA and globally, both online and through retail, while developing a portfolio of future brands.

Founded by former Peak XV Partners (erstwhile Sequoia Capital India & SEA) investor Shubham Poddar, Amaani launched AÏZA in May 2025. The brand offers skincare and haircare products such as Sukkar Rush (lip treatment), Scent Storm (hair mist), and Date Setter (serum) 

AI-powered astrology startup MyNaksh has secured Rs 7.5 crore ($0.8 million) in a pre-seed round led by Eximius Ventures and Gemba Capital, with participation from Infinyte Club and several angel investors.

The company will use the capital to strengthen product development and enhance personalization.

Founded by Nitesh Salvi, Devaang Agarwalla, Gaurav Mohta, and Piyush Nagle, MyNaksh combines AI-driven personalization with guidance from human astrologers. It operates on a subscription model, offering customized astrology guides supplemented by paid consultations.

FarmDidi, a direct-to-consumer pickle brand, has raised over Rs 7 crore in its seed round led by Samved Ventures, with participation from LetsVenture, Indigram Labs, IIM Calcutta Innovation Park, and angel investors from IIM Calcutta and Symbiosis.

The startup said the funds will be used to strengthen its team, invest in R&D, enhance technology-led quality control systems, and expand its community of rural women entrepreneurs from 2,000 to over 5,000 in the coming years.

Founded in 2022 by Manjari Sharma, Anukrit Johari, and Asmita Ghodeshwar, FarmDidi sells its pickles on leading quick-commerce platforms, including Blinkit, Zepto, BigBasket, and Swiggy Instamart.

Noida-based fintech startup Pelocal has secured $5 million in a Series A round led by UNLEASH Capital Partners and Unicorn India Ventures, with participation from prominent angel investors. 

The company had previously raised $2 million in its seed round in October 2024, also led by Unicorn India Ventures.

Pelocal said the fresh capital will be used to accelerate product development, expand use cases, and drive its go-to-market efforts. The company is aiming for an annual recurring revenue (ARR) of $10 million in the next 18-24 months.

Founded in 2021 by Vivekanand Tripathi and Vikas Garg, Pelocal offers an AI-powered payments orchestration platform that enables large enterprises to acquire, engage, and collect payments from customers seamlessly within WhatsApp. 

The platform, which leverages WhatsApp’s 700 million-plus active users in India, is used for ticketing, collections, customer acquisition, and servicing by embedding payments into chat conversations.